creating happy hospitality brands beyond the grid

Yellow smiley face with navy blue eyes and mouth

Specializing in strategic brand design, creative graphic design, and dynamic social media management for hotels, restaurants, and vibrant hospitality brands.

We don’t just design. We craft brands that resonate—far beyond the grid.

you shouldn’t struggle with your brand’s identity

We know how challenging it can be to maintain a consistent brand identity while juggling marketing tasks and creating an authentic presence.

We’re here to eliminate the frustration of inconsistent branding and help you craft vibrant, memorable brands that truly reflect your values and stand out on the grid + beyond.

services

  • print | digital

    From eye-catching marketing materials to digital assets that pop, let’s craft a brand look that stands out—whether it’s print, digital, or anything in between. It’s not just design; it’s creating a consistent brand experience that sticks with your audience.

  • logo | visual identity | brand strategy

    Whether you need a fresh logo, brand guidelines or a complete brand overhaul, We’ll work closely with you to ensure your design reflects the unique personality of your business.

  • strategy | management

    From strategy to execution, let’s build a standout online presence. Creating, scheduling, and analyzing content to boost brand awareness and connect with your audience, all while keeping things fresh and engaging!

we work with you, not just for you

At Happy Grid, we become your personal brand concierge.

With a collaborative approach and attention to detail, we ensure your brand’s identity is consistently represented across every touchpoint. From graphic design to social media strategy, we work with you to craft a unified, captivating, and memorable brand experience—both on and off the grid.

Let’s build your brand, together.

recent work

  • Garni Cafe - Branding

    Garni Café - Branding

  • The Nectar Room - Branding

    The Nectar Room - Branding

  • The Ozmopolitan - Branding

    The Ozmopolitan - Branding

  • The Nectar Room - Social Media

  • Tempo+Grace - Social Media

    New List Item

  • Althea - Social Media

    Althea - Social Media

explore the projects

  • "Zaidy was a key creative force on our team—always bringing fresh ideas, strong design instincts, and a real passion for branding. Her work consistently elevated our visual and social presence, and I have no doubt Happy Grid will do the same for others."

    Matthias Trieb, CEO - Spryr

  • "We have been working with Zaidy since 2021 and have been endlessly impressed with her innovative approach, her creativity and skill at taking an idea from our heads into reality. Zaidy’s boundless positivity, can-do attitude and ingenuity of approach make her one of our most favorite collaborators. Zaidy’s contribution to the success of Wave cannot be quantified – her work is in our DNA and will be so for many years to come. "

    James Tattersall, Director of Sales & Marketing - Lake Nona Hotels

  • "Working with Zaidy has been a total game-changer. She’s incredibly quick, responsive, and reliable—exactly what you need in a creative partner. From branding to graphic design, she consistently delivers high-quality work that brings our vision to life. Best of all, she’s taken so much off my plate and given me valuable time back in my day to focus on the bigger picture."

    Lauren Terry, Marketing Manager - Lake Nona Wave Hotel

  • "Zaidy played a massive role in helping me bring my brand to life in a way that felt aligned and intentional. From the full website refresh for Incrementum to producing photoshoots, video content, and shaping our social media presence; she handled every part of the creative process with clarity and direction. There was never any guesswork. She knew how to push the vision forward without overcomplicating it and I loved it! What stood out to me the most was her ability to listen and actually get what I was going for and believe me, I am not easy. She is creative, yes; but she is also incredibly organized, fast, and grounded. No ego, no fluff; just high-level execution with a sharp eye and real commitment to doing things right. I have worked with a lot of people over the years. Zaidy is not going anywhere, she has become an essential part of how I build, create, and move forward."

    Franck Desplechin, CEO, Incrementum

  • "Zaidy is both a strategy-driven and creative professional. I had the pleasure to work with her on various social media accounts within the hospitality industry. Her diligence and ability to juggle multiple tasks make Zaidy an amazing teammate. I highly recommend Zaidy as a social media professional whose work helps the team gain social insights and recommendations. I hope we cross paths again in the future!"

    Casandra Garcia, Account Director - Spherical

past guests

Conrad New York logo on a black background.
"Incrementum" logo with a stylized arrow design. The text is in white on a black background.
Rosewood Hotels & Resorts logo on a black background.
Aloft Hotel Lake Nona logo in white on black background.
Courtyard by Marriott logo in white text on a black background.
Lake Nona Wave Hotel logo with stylized wave design in white on black background.
Lake Nona Hotels logo with stylized waves on a black background.
Logo with the text 'BACÁN' and 'Taste of the Americas' on a black background.
Logo reading "Tempo+Grace, Handcrafted Kitchen" on a black background.
Logo with text 'Garni Cafe' on black background.
"The Nectar Room" text logo on black background

behind the grid

Smiling woman with long hair wearing a light blue blazer, sitting on wooden steps with colorful cushions in background.
Woman eating noodles with chopsticks in a restaurant, wearing sunglasses and a floral off-shoulder dress, with a variety of dishes and drinks on the table.
Unfinished ceramic cups and bowls on a wooden surface
A woman and a baby sitting in a swimming pool next to a ledge, with palm trees and a white fence in the background.
A couple walking hand in hand on a park path with grassy area and a historic fort in the background at sunset.

Hola, I’m Zaidy!

Born in the Dominican Republic, based in Orlando, and available worldwide, I’m a digital marketing specialist with 8+ years of experience bringing luxury hospitality brands to life through social media and graphic design.

I’m all about collaboration. Think of me as an extension of your team, your concierge for strategy and design. I do a happy dance everytime I start working with someone new and celebrate your wins as my own.

Beyond Happy Grid you’ll find me being a new mom, making ceramics with Mika (my Goldendoodle), meal prepping with my husband, or exploring the world.

Let’s connect and create something grid!

"zaidy" in cursive script with a horizontal line beneath.

ready to go beyond the grid?